Use white papers to attract more business with less hassle
If you haven't published a white paper yet, then you are missing out on a powerful and effective marketing strategy.
White papers are among the most efficient content marketing methods a business could use.
But don't take my word for it.
According to the Content Marketing Institute 2015 survey, 68 percent of businesses plan on using white papers as part of their marketing tactic. In this same survey, 58 percent of marketers believed white papers were effective.
Why are white papers so darn important?
White papers are like very detailed, researched reports that highlight the features of a product or service.
Decision makers love white papers because they get the facts in easy to understand nuggets of information.
In fact, 95 percent of buyers want this information in a short and concise format.
White papers to the rescue!
White papers serve to both educate your current and prospective customers on your product or service.
But wait, there's more.
If you long to be a thought leader in your field, you can use white papers to do so.
Also, white papers are easy to implement because your company can use them in every aspect of marketing.
Here are a few examples.
· White Papers can be given away as a free download to anyone visiting your website.
·Offer white papers at trade shows and even in new client packets.
·Use white papers when following up with prospective clients.
Not sure where to start?
Don't worry, I'm here to help!
Let me take the hassle of writing white papers off your hands.
Working with a dedicated and professional freelancer, like me, will free you up to do important stuff, like running your business.
Contact me and we'll set up a time for me to write your white paper.